Fam Trip to Azerbaijan Organized for Representatives of Chinese Travel Companies

Co-organized by the official representative office of the Azerbaijan Tourism Board (ATB) in Beijing, a familiarization (fam) trip to Azerbaijan was arranged from September 7 to 11 for representatives of 17 travel companies from the People's Republic of China.
During the visit, the participants explored the tourism potential of Baku, Ganja, Goygol, and Lankaran.
The delegates were briefed on Azerbaijan's historical and cultural heritage, as well as its health and wellness and eco-tourism products. They also inspected various accommodation facilities.
As part of the program, a B2B business meeting was held, bringing together the Chinese travel company representatives and nearly 70 local tourism stakeholders. The meeting focused on discussing new avenues of cooperation and potential business partnerships.