Azerbaijan's golf tourism potential promoted in France

Azerbaijan was represented by a national stand at the international exhibition "International Golf Travel Market (IGTM) 2026", held in Cannes, France, from October 19 to 22.

The Azerbaijan Tourism Board (ATB) and Dreamland Golf Club presented the country's golf tourism potential to international tourism companies and industry experts within the framework of the exhibition.

The exhibition, one of the leading international events specialized in golf tourism, brought together tourism destinations, resorts, golf clubs, travel agencies, and tour operators from various countries. During B2B meetings, tourism products, market opportunities, and cooperation prospects in the field of golf tourism were discussed.

Within the framework of the exhibition, experience and information were exchanged with companies operating in the fields of golf technology, retail, apparel and accessories, as well as golf club management.

Azerbaijan's participation in the exhibition served to promote the country internationally as a golf tourism destination, establish business ties with foreign companies operating in this field, and explore new opportunities for cooperation.